AI Summary

A new study by ad firm XR Extreme Reach shows commercial production in the United States fell 25 % between 2019 and 2025, but the volume slipped only 2 % in the first six months of 2026. The report attributes the modest decline to California’s continued appeal to celebrities, which helps sustain advertising shoots despite broader industry contraction. The data underscores the state’s role in keeping production activity relatively stable.

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