Entertainment · 1 views

A Trojan Horse Only Works Once: Why Universal’s Decision to Skip Influencer Screenings for ‘The Odyssey’ Is Good for the Entire Movie Business

The more that studios rig the reaction to Hollywood blockbusters, the less that ticket-buyers will trust the hype.

Source IndieWire AI Summary Updated 3h 03m ago

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Freshness Fresh Updated 3h 03m ago

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Read time 1 min ~18 words

AI Summary

The more that studios rig the reaction to Hollywood blockbusters, the less that ticket-buyers will trust the hype.

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