Science · 2 views
A mathematical measure of surprise explains why we fall for clickbait
Why are we so susceptible to clickbait?
Source New Scientist AI Summary Updated 1h 26m ago
Science 
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Freshness Fresh Updated 1h 26m ago
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Read time 1 min ~31 words
AI Summary
Why are we so susceptible to clickbait? Columnist Jacob Aron traces it to a surprising source: a mathematical framework that paved the way for much of how the modern world works
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