Summary

I’m writing this week’s newsletter from the Cannes Lions International Festival of Creativity, where Fortune will spend the week covering the forces reshaping how companies connect with consumers. One thing has become increasingly clear: As AI transforms how consumers discover, evaluate, and buy products, today’s CMOs are emerging as some of the most consequential leaders in the C-suite. Increasingly, they are responsible not just for brand building, but for growth, technology, data, and AI strategy. That places them at the center of one of the biggest business transitions in decades.

AI summaries can be wrong sometimes—always verify important details using the source article.