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Viu CEO Says Nearly 20% of Long-Form Users Now Watch Microdrama as Streamer Expands Branded Content and Co-Production Push
Viu CEO and PCCW Media group managing director Janice Lee said close to 20% of the platform’s long-form user base is already consuming microdrama content – and the format only launched a few months ago.
AI Summary
Viu's expansion into microdrama content is gaining traction among users. The platform's long-form audience is showing a significant interest in this format, with nearly 20% of users now watching microdrama content.
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