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How a Starbucks drive-thru ‘fast pass’ could actually work
Starbucks CEO Brian Niccol says the company’s drive-thru “fast pass” would use the Starbucks app to recognize customers as they pull up, bring up their usual order and handle payment.
AI Summary
Starbucks CEO Brian Niccol outlined a drive‑thru “fast pass” that would rely on the existing Starbucks app to identify customers as they arrive, automatically retrieve their regular order and process payment. The concept leverages current technology, making the system less speculative than earlier reports suggested. Implementation would streamline the drive‑thru experience by eliminating the need for manual order entry and separate payment steps.
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