Business & Economy · 19 views
How Pepsi fell behind in the cola wars—and then lost KFC
KFC’s switch to Coke is the latest sign of a decades-long slide, and PepsiCo’s CEO says fixing soda is now a priority.
AI Summary
PepsiCo’s long‑standing partnership with KFC ended after the fried‑chicken chain announced it will switch its 3,700 U.S. restaurants from Pepsi‑branded sodas to Coca‑Cola products beginning in January. The relationship, which began 40 years ago when PepsiCo acquired KFC, had been a symbolic fixture of the cola wars. The move marks a notable setback for Pepsi as it loses a major fast‑food partner.
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