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Following Nintendo and Sony's lead, Xbox is setting up a division exclusively dedicated to movies and non-games partnerships
Today, Microsoft announced it is setting up a new branch of the Xbox business named XP.
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AI Summary
Microsoft announced a new Xbox division called XP, detailed in an Xbox Wire blog. XP will be organized into four units: Xbox Places, Xbox Pictures, Xbox Partnerships, and Xbox Products. The move follows similar initiatives by Nintendo and Sony to focus on movies and non‑game collaborations.
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