Is Meme Casting a Viable Hollywood Marketing Strategy? | HappeningNow.news

Entertainment · 4 views

Is Meme Casting a Viable Hollywood Marketing Strategy?

Five years ago, I would have been the last person you’d expect to care about a new “ Street Fighter ” movie.

Source Summary Published 4h 13m ago Brief Under 1 min brief
Story intelligence
Coverage Single outlet Single-outlet story
Views 4 Community interest
Brief read Under 1 min brief 89 words

Summary

Five years ago, I would have been the last person you’d expect to care about a new “ Street Fighter ” movie. I had no real connection to the IP, only brief memories of playing the arcade game, and the quality of past films gave me no reason to suspect the franchise held cinematic stories waiting to be told. When Legendary, Capcom, and Paramount announced plans to reboot the franchise, my investment in the project never went beyond professional obligation. And then the casting announcements began to roll in.

Read original at IndieWire

More from Entertainment

Continue reading recent Entertainment coverage

Support HappeningNow

Independent AI-powered news analysis is reader-supported. Your contribution helps cover infrastructure, summaries, and continued platform development.

Support HappeningNow

Report an issue with this page