Business & Economy · 9 views
The next K-pop? POPS founder Esther Nguyen hopes TikTok can make Southeast Asian music a global phenomenon
Esther Nguyen has what may be a stereotypical story for a Vietnamese-American entrepreneur working in Vietnam.
Summary
Esther Nguyen has what may be a stereotypical story for a Vietnamese-American entrepreneur working in Vietnam. Her parents fled the country when Saigon fell in 1975; Nguyen, born in Michigan and raised in the Bay Area, had long felt the pull of her family’s former home. “I knew I wanted to do something in Southeast Asia, and specifically Vietnam,” Nguyen tells Fortune . “I thought about what really resonates with the local culture, and landed on music.”
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