AI Summary

Smart TVs continuously push ads while also tracking viewers’ habits through Automatic Content Recognition (ACR). ACR captures screenshots of the screen every few seconds—or even multiple times per second—to identify what is playing on built‑in apps, streaming services, and connected devices such as gaming consoles or streaming boxes. The captured data is then used to personalize advertisements not only on the TV itself but across other platforms as well. This pervasive monitoring is built into most smart TVs despite its hidden nature.

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