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Xbox’s Recent Efforts Haven’t Changed Anything And The Future Remains Bleak, Expert Says
Xbox CEO Asha Sharma has undertaken a number of efforts thus far to help get the business back into a healthy place, and nothing has worked, Circana analyst Mat Piscatella says.
AI Summary
Xbox CEO Asha Sharma has launched multiple initiatives aimed at restoring the company’s health, but analyst Mat Piscatella says none have succeeded. Drawing on sales and engagement data for the U.S. gaming market, Piscatella told The Game Business that he sees no positive impact from those moves on Xbox’s performance. The analyst’s assessment suggests the recent efforts have not altered Xbox’s trajectory.
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