AI Summary

Xbox announced a new division called XP, tasked with expanding the reach of its gaming franchises through television, film, merchandise, live events and attractions. The unit, detailed in a blog post by Chief Strategy Officer Matthew Ball, will aim to bring Xbox worlds and characters to new audiences via linear storytelling while offering “authentic” product launches for existing fans. XP will also pursue partnerships with creators and brands as part of Microsoft’s broader goal to become the world’s leading entertainment company and to entertain one billion people daily.

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