Xbox CEO: We Must Rely On The Past, But We Cannot Rely On The Past | HappeningNow.news

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Xbox CEO: We Must Rely On The Past, But We Cannot Rely On The Past

Xbox CEO Asha Sharma has once again discussed the new direction for Microsoft's gaming division and how it'll continue to focus heavily on its biggest franchises, while also calling on its studios to create new IP.

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Xbox chief executive Asha Sharma outlined Microsoft’s refreshed gaming strategy, emphasizing continued investment in its flagship franchises while urging internal studios to develop original intellectual property. She said the division will prioritize sustaining legacy titles that drive revenue, yet also allocate resources to nurture fresh concepts that can expand the brand’s portfolio.

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