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X launches its own clipping feature to spur influencer engagement
Over the past few years, X has released a number of features to make itself a friendlier hub for influencers. The latest effort to attract social media talent?
AI Summary
X has introduced a clipping tool designed to help influencers turn longer videos into short, TikTok‑style segments. The feature lets creators splice content into brief clips intended to capture attention quickly and maximize viewership. By offering this native editing capability, X aims to increase engagement on its platform and boost ad revenue generated from the higher volume of short‑form video views. The rollout follows previous efforts to make X a more influencer‑friendly hub.
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