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Why we buy: 5 thinking errors companies exploit to make you shop
As we near Black Friday, columnist David Robson explores the psychology behind our impulse to buy things – and how marketers take advantage of our brains to push us to purchase
AI Summary
The piece notes Mariah Carey’s “It’s time!!!!” as a cue that the holiday season – and its associated spending – has begun, prompting the author’s reflection on impulse purchases that often lead to guilt. It introduces Aarron Atkinson‑Toal’s newly released book *Influenced: The science of why we buy*, which outlines five cognitive errors that companies exploit to drive consumer behavior. The article previews the book’s focus on how these thinking shortcuts shape shopping decisions during periods like the current holiday rush.
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