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Why Lionsgate Embraced Physical Media and Created One of the Industry’s Coolest Boutique Labels
Lionsgate's decision to invest in physical media has yielded a unique boutique label that's gaining traction.
AI Summary
Lionsgate's decision to invest in physical media has yielded a unique boutique label that's gaining traction. The label, Lionsgate Limited, focuses on releasing cult classics in 4K format with elaborate packaging and distinctive artwork. This approach has proven successful, with the releases selling out quickly. The resurgence of interest in physical media, despite a decline in DVD sales, suggests that some consumers still value the tactile experience of owning a physical copy of a film. Lionsgate Limited's boutique label is capitalizing on this trend, offering a curated selection of titles that appeal to fans of cult classics.
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