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"Why Is It Not Fun?" - Doug Bowser Gives A Peek Into Nintendo's Strategy Sessions
It's no secret that when it comes to game development, Nintendo is all about fun.
AI Summary
At the GamesBeat Next 2026 conference, former Nintendo of America president Doug Bowser appeared on the “Game Legends” panel alongside former industry executives Peter Moore and Shawn Layden. Bowser explained that Nintendo’s core mission—summarized as “We make smiles”—guides the company’s game‑development process and internal review practices. He described how this philosophy is embedded in project assessments, ensuring that fun and player enjoyment remain central criteria throughout development.
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