Story Brief

The screenless fitness wearable brand is facing a more crowded market this year. Whoop Fitness wearable Whoop announced that its Advanced Labs feature will no longer require a subscription. Any Whoop users can now opt to take advantage of Advanced Labs' blood testing health screenings. That's not to say the lab work is free — these tests run by Quest Diagnostics start around $150 a pop — but access to it is no longer gated behind an additional membership cost.

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