What Paramount-Warner Bros. Merger Reveals About Media’s Future… | HappeningNow.news

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What Paramount-Warner Bros. Merger Reveals About Media’s Future (Guest Column)

The bigger story about Paramount-Warner Bros.'s merger is about the pressures reshaping the media industry, writes Accenture's John Peters.

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Summary

Paramount Skydance’s acquisition of Warner Bros. Discovery to form Skydance Corp., which pushes the combined company to second place in Nielsen’s U.S. TV audience share and brings together two major Hollywood studios, has reignited debate about consolidation in media.

Read original at Variety

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