AI Summary

Bulkhead’s “Wardogs” moved two million units in under a week, marking a major commercial win for the studio. CEO Joe Brammer told The Game Business that the title’s success reflects his “controversial” development philosophy, which embraces intense crunch periods and aggressive marketing tactics. He also addressed the role of large publishers, specifically naming Tencent as a key partner in the game’s rollout. Brammer’s comments highlight the trade‑offs Bulkhead accepts to achieve rapid sales growth.

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