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‘Watching us is like watching a cousin’: the online creators reshaping Africa’s news ecosphere
Africa is leading a change in news consumption habits – and transforming the lives of current affairs enthusiasts L ast year Amahle-Imvelo Jaxa posted a TikTok video about South African peacekeepers in the Democratic Republic of the Congo.
AI Summary
Last year, Amahle‑Imvelo Jaxa posted a TikTok video explaining a dispute between the South African and Rwandan presidents and outlining how different South African groups—Sotho strategists, Xhosa negotiators, and Afrikaner muscle—would act in a potential war with Rwanda. The clip went viral, earning her 100,000 followers in three days. The success allowed Jaxa to shift from a marketing and restaurant entrepreneur to a “professional yapper and current affairs enthusiast.” She now joins other creators who explain news to young South Africans who prefer social media over traditional outlets.
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