Entertainment · 53 views
Viu CEO Says Nearly 20% of Long-Form Users Now Watch Microdrama as Streamer Expands Branded Content and Co-Production Push
Viu CEO and PCCW Media group managing director Janice Lee said close to 20% of the platform’s long-form user base is already consuming microdrama content – and the format only launched a few months ago.
Summary
Viu CEO and PCCW Media group managing director Janice Lee said close to 20% of the platform’s long-form user base is already consuming microdrama content – and the format only launched a few months ago. Speaking onstage at the APOS 2026 conference in Bali, Lee outlined a strategy spanning short-form content, pan-regional tentpoles and ad-funded originals.
AI summaries can be wrong sometimes—always verify important details using the source article.
How AI & Automation are usedMore from Entertainment
Continue reading recent Entertainment coverage
- Billboard’s Music Industry Events CalendarContinue reading
- ‘Scrubs’ Star Sarah Chalke On J.D. & Elliot’s Big Reveal & Surprise Twist, Sean & Charlie’s Quick Exit, Ollie’s Arrival & What Comes NextContinue reading
- Keanu Reeves’ DC Character Sets New Movie Despite Long-Delayed SequelContinue reading
- Over 25 Major Easter Eggs, Comics References, And MCU Ties In VisionQuest Episode 7Continue reading
Support HappeningNow
Independent AI-powered news analysis is reader-supported. Your contribution helps cover infrastructure, summaries, and continued platform development.
Support HappeningNow