Entertainment · 49 views
UTA Partners on New Digital Insights Tool For Creators, Brands (Exclusive)
The Hollywood agency bets AI-generated insights from a Coactive AI deal will allow creator clients and brands its represents to tell new stories in new ways.
AI Summary
United Talent Agency (UTA) has teamed with Coactive AI to launch an artificial‑intelligence‑driven tool for its creator and brand marketing clients. The platform will employ Coactive AI’s information‑analysis technology to process and identify content across emerging digital platforms, tracking metrics such as video and image views and likes. By leveraging this data, UTA aims to enable more precise audience connections and improve content‑performance measurement for its clients.
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