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US console hardware market at its most precarious position ‘since the 80s’, says Circana
The US console hardware market has not been in a more precarious position “since the early 80s”, according to market research firm Circana.
AI Summary
Circana warns that the U.S. console hardware market is in its most precarious state since the early 1980s, citing its latest retail tracking data. Senior director Mat Piscatella reported that, through August, Xbox hardware sales have fallen 33% compared with the same period last year, while PlayStation hardware sales are down 25% year‑over‑year. The figures highlight a sharp decline in console sales across the two major platforms.
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