Gaming · 7 views
Turns out, a lot of Sega's biggest fans don't play its videogames: 'In some cases, their engagement is even higher than that of fans who actually play'
Nah-kuza.
AI Summary
Sega president and COO Shuji Utsumi told Nikkei Gaming that the Yakuza franchise’s merchandising is thriving, with 60‑70 % of its buyers being women who have become fans of the series’ world, story and characters through the company’s YouTube channel and popular streamers, even though many of them have never actually played the games. This observation highlights a shift in fan engagement away from direct gameplay toward media consumption.
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