AI Summary

Mattel has announced the launch of Mattel Game Studios, a new division that will develop, publish, and operate original interactive experiences inspired by the company’s iconic brands. The studio will focus on platforms such as Roblox and Fortnite, rather than traditional PC or console markets. Mattel’s strategy signals a shift toward digital ecosystems where it can tap into the massive user bases of these games. The move reflects the company’s intent to monetize its brand portfolio through immersive, community‑driven experiences.

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