Tokyo: TIFFCOM Market Chief On Riding the Japanese IP Wave as… | HappeningNow.news

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Tokyo: TIFFCOM Market Chief On Riding the Japanese IP Wave as Entertainment Landscape Shifts Due to AI

As Tokyo International Film Festival has raised its game and its profile over recent years, its content market TIFFCOM has been carving out its own niche, bolstered by the attractiveness of Japanese IP.

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Tokyo International Film Festival’s content market, TIFFCOM, has been gaining prominence as the festival’s overall profile rises. The market is leveraging the appeal of Japanese intellectual property, which has helped draw a larger number of exhibitors and visitors. TIFFCOM has also broadened its seminar program, securing higher‑profile industry speakers for its events. These developments reflect the market’s effort to carve out a distinct niche within the evolving entertainment landscape.

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Read original at The Hollywood Reporter

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