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This Custom Xbox-Inside-An-Alligator Console Is Actually One Big Ad For GTA 6
Given that Sony holds the marketing rights for Grand Theft Auto 6 , Microsoft has had to get creative to promote the open-world crime game for Xbox--and the company's latest effort in that department goes big.
AI Summary
Microsoft has built a custom Xbox console encased in an alligator-shaped case as a promotional stunt for Grand Theft Auto 6. The effort comes after Sony secured the marketing rights for the upcoming open‑world crime game, prompting Microsoft to devise a distinctive advertising approach.
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