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The Screen Gems YouTuber Pivot Is Further Proof That Creators Are Hollywood’s Future | Analysis
After 15 years, Fede Goldenberg is moving from YouTube to Sony’s Screen Gems Pictures to focus on theatrical projects from digital talent If you need further proof that the creator economy is the future of Hollywood, look no further than…
Summary
After 15 years, Fede Goldenberg is moving from YouTube to Sony’s Screen Gems Pictures to focus on theatrical projects from digital talent If you need further proof that the creator economy is the future of Hollywood, look no further than Sony Pictures Entertainment’s complete shakeup of label Screen Gems. The horror-centric film production label, which is part of Sony, tapped former YouTube executive Fede Goldenberg to lead the division on Friday, with a specific focus on theatrical projects from the next generation of digital-native storytellers.
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