AI Summary

Pedego, an early ebike manufacturer, built a retail network that combined sales with day‑long rentals, letting customers try models in person. As the market expanded, the company lagged behind competitors, leaving its $4,000 bikes perceived as pricey and uncompetitive. Pedego recently introduced the Element 2, priced at $2,195, aiming to offer a more affordable option while leveraging its established store presence. The test by CleanTechnica highlights this shift toward lower‑cost models after the brand’s earlier premium positioning.

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