Entertainment · 1 views
‘The Odyssey’ Is Helping Imax Ink More Deals With Theater Chains
The giant screen exhibitor expects financial and marketing gains after Christopher Nolan’s epic adventure continues to make the Imax 70mm platform a hot ticket at the multiplex.
Entertainment 
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AI Summary
IMAX anticipates both financial and marketing benefits as Christopher Nolan’s ongoing epic adventure keeps the IMAX 70 mm format in high demand at multiplexes.
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