Technology · 9 views
The most popular streaming platforms in the US might not be what you think
Netflix isn't America's most-watched streaming platform on TV, and two free services are giving bigger names some competition. The streaming platform Americans spend the most time watching on TV doesn't require a subscription.
AI Summary
In July 2026, YouTube captured the largest share of U.S. television streaming, accounting for 14.2 percent of viewing time—almost twice Netflix’s 7.8 percent share. Netflix was not the most‑watched platform on TV, and two free services also outperformed larger competitors: The Roku Channel surpassed Peacock, and Tubi exceeded Warner Bros. Discovery’s streaming portfolio, including HBO Max. These results show that free, ad‑supported platforms are gaining significant viewership against subscription‑based services.
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