Summary

John Ternus was unavoidable when Apple debuted the Macbook Neo. He kicked off an intimate media event for the Neo, introducing it as a transformative machine for Apple thanks to its low $599 cost ($499 for education customers) and premium build quality. He was interviewed on Good Morning America , the sort of prominent media feature CEO Tim Cook typically handles. And when I asked Apple workers about the Neo at its launch event, they almost always brought up Ternus’ vision of the laptop.

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