Story Brief

The 23-year-old content creator Raud, whom one might remember for being responsible for one of this year’s early viral earworms, may have stumbled into the zeitgeist yet again. Earlier this year, his GE3Z single “Over” produced the viral “I think I’m Clover now” refrain. Now, after spending considerable cash on a Tom Ford suit for Streamer Prom (the streaming universe’s growing commitment to re-creating high school tentpoles deserves its own inquiry), Raud began opening his streams with an absurdist dance to Jay-Z ’s 2013 track about the menswear label.

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