Summary

So, what exactly is neuroeconomics? The Society for Neuroeconomics website describes it as a field that "represents the confluence of economics, psychology, and neuroscience in the study of human decision making." But for Antonio Rangel (BS '93), Caltech's Bing professor of neuroscience, behavioral biology and economics and past president of the Society for Neuroeconomics, the aim of the field is much more profound.

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