The experience economy keeps defying expectations. Maybe we’ve been… | HappeningNow.news

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The experience economy keeps defying expectations. Maybe we’ve been looking at it all wrong

Thankfully it feels like a distant memory now, but Covid was a very challenging time for live events, and the outlook for any business that existed to bring people together was bleak.

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The pandemic created a bleak outlook for live‑event businesses, with concerts, sports, theaters and business travel all facing uncertain futures as public‑health concerns kept crowds away. Prominent voices, such as Michael Dell, questioned the need for travel when virtual alternatives like “Zoom Airlines” existed. While many expected a lasting shift toward remote experiences, investors at Providence Equity Partners observed that post‑pandemic people have developed a renewed appreciation for in‑person interactions. Consequently, both personal and professional life now shows a growing demand for gatherings rather than a retreat from them.

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