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The backlash about data centers might really just be about electricity
Big Tech sees a culture war over progress. But the real fault line is electricity: drawing it from the grid and generating it onsite provoke different kinds of backlash, neither easily solved by public relations.
AI Summary
The piece argues that criticism of data centers stems more from their electricity use than from broader cultural concerns about Big Tech. Pulling power from the grid and generating electricity onsite each trigger distinct forms of backlash, and neither issue is easily addressed through public‑relations tactics. The article originally appeared in MIT Technology Review’s weekly AI newsletter, The Algorithm.
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