Tesla’s Solar Roof was supposed to revolutionize residential solar. Elon Musk unveiled the product in 2016 with the promise of beautiful solar tiles that would replace your entire roof — and he set a target of 1,000 new Solar Roofs per week by the end of 2019. Nearly a decade later, Tesla has installed roughly 3,000 Solar Roof systems total, stopped reporting deployment numbers, and is now quietly pivoting to conventional solar panels. The gap between Tesla’s Solar Roof promise and reality is one of the most stark examples of unfulfilled ambitions in the company’s history — and it has left thousands of customers stuck with an expensive product that Tesla appears to have deprioritized. more…

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