AI Summary

Tesla entered the Colombian market seven months ago, launching a Model 3 priced under $30,000 and a Model Y under $32,500. The vehicles offered a premium feel at mass‑market prices, outpacing competitors including BYD and Geely. Tesla quickly became the dominant EV brand, capturing 50 % of the rapidly growing market and achieving a 235 % increase in BEV sales so far this year. The Model Y earned the title of top‑selling vehicle in Colombia, though it was not the most sold EV.

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