Sundance Institute Taps Tracy Brady for Chief Marketing, Brand and… | HappeningNow.news

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Sundance Institute Taps Tracy Brady for Chief Marketing, Brand and Communications Role

Tracy Brady has been tapped to serve as chief marketing, brand and communications officer, a role that will see her lead comprehensive marketing and communications strategy while reporting to Sundance Institute CEO David Linde.

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Tracy Brady has been appointed chief marketing, brand and communications officer of the Sundance Institute, reporting to CEO David Linde. She will oversee the institute’s overall marketing and communications strategy as it prepares for the Sundance Film Festival’s move to Boulder, Colorado, in January 2027—its first edition after leaving Park City. Brady, based in Boulder, comes from senior‑vice‑president roles at Green Thumb Industries and Curaleaf, and previously directed sponsorship and experiential marketing for Sundance while at Hill Holiday and Arnold Entertainment.

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