Summary

If you're trying to stand out on LinkedIn, it might seem like posting about your own achievements is a smart approach. But new research from The University of Texas at Arlington suggests a different strategy: highlight others. After analyzing nearly 1,000 posts, Daniel Usera, a faculty member in the Department of Marketing, found that while business-focused content is the most common, interpersonal posts—those that celebrate colleagues and connections—generate the most engagement.

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