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Study documents beef industry group's early efforts to counter climate concerns
A leading U.S. beef industry trade association knew by 1989 that cattle contributed to global warming but focused its response on protecting consumer demand through public relations, according to a new study that examined a decade of…
Summary
A leading U.S. beef industry trade association knew by 1989 that cattle contributed to global warming but focused its response on protecting consumer demand through public relations, according to a new study that examined a decade of industry records.
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