Streaming is still trying to be TikTok | HappeningNow.news

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Streaming is still trying to be TikTok

At Skydance’s first employee town hall after it acquired Warner Bros.

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At Skydance’s first employee town hall after its October acquisition of Warner Bros. Discovery, CEO David Ellison warned staff that the company behind Paramount Plus and HBO Max now competes for attention with the world’s biggest tech platforms. He highlighted a short‑form vertical video feed as “critical to our future,” citing it as a way to increase viewer time. On the subsequent earnings call, Ellison noted that even combined, Paramount’s and Warner Bros. Discovery’s broadcast, cable and streaming properties still lag YouTube in U.S. television watch time, according to Nielsen.

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