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Samba TV Buys Bestever AI: “The Future Of Advertising Is Not Just Automated, It Is Autonomous”
Data and measurement firm Samba TV has bought GenAI ads platform Bestever AI. Bestever’s founder and CEO Apoorna Govind will become Director of Product at Samba, leading AI product strategy and overseeing the full Bestever team.
Summary
Data and measurement firm Samba TV has bought GenAI ads platform Bestever AI. Bestever’s founder and CEO Apoorna Govind will become Director of Product at Samba, leading AI product strategy and overseeing the full Bestever team. The rationale for the deal is that “the future of advertising is not just automated, it is autonomous.”
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