Global · 6 views
Rent-a-grandchild: Businesses offering companions to elderly grow in India
A small but growing number of firms selling what families once took for granted: someone to take care of the seniors.
AI Summary
Companies in India are increasingly marketing “rent‑a‑grandchild” services, offering paid companions to care for elderly relatives. In Gurugram, a bustling business district near New Delhi, an elderly couple are accompanied by a young man while they shop, reflecting how families—such as the Budhirajas, whose daughters live in the United States—are turning to these services for daily support. The trend shows a shift from traditional family caregiving to commercial companionship for seniors.
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