REI got roasted for a nonsensical Instagram ad featuring a bike with… | HappeningNow.news
Published Date: June 24, 2026

Business & Economy · 1 views

REI got roasted for a nonsensical Instagram ad featuring a bike with 2 sets of handlebars — and blamed a Meta AI tool

REI faced backlash over an Instagram ad showing a bike with two handlebars.

Source Business Insider AI Summary Updated 1h 11m ago
Story intelligence Beta
Freshness Fresh Updated 1h 11m ago
Confidence Limited Single-outlet story
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Read time 1 min ~25 words

AI Summary

REI faced backlash over an Instagram ad showing a bike with two handlebars. The company said it was the result of a Meta AI tool.

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