Summary

ReelShort, the U.S.-based microdrama app that has become one of the format’s global leaders, has struck a distribution deal with Globe, a major Philippine telecom operator. The pact is ReelShort’s second Southeast Asian carrier tie-up in two months, as it aggressively pursues the region’s mobile-first audiences. The partnership, unveiled at the APOS conference in Bali, will fold ReelShort’s library of soapy, bite-sized dramas into Globe’s offering for Filipino customers. Globe, whose principal shareholders are the Philippines’ Ayala Corp.

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