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Reddit is testing in-app search ads as traffic from Google declines
The company wants to help advertisers reach users who show a "high purchase" intent. Reddit will soon start putting ads in more places as it faces increased pressure due to declining traffic from Google.
AI Summary
Reddit is beginning a test that places advertisements within its internal search results, targeting users who exhibit “high purchase” intent. The move aims to give advertisers a way to reach those seeking buying advice on the platform. Reddit is expanding ad placements as it confronts pressure from falling traffic that previously came from Google. The company hopes the new search‑ad format will help monetize this intent‑driven audience.
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