AI Summary

The market for craft flour is expanding, driven by growing demand for fiber-rich grains. This shift is leading to increased interest in premium flour options that offer less processing compared to traditional grocery store brands. Craft flour is gaining popularity among chefs and influencers associated with the 'MAHA' movement, which emphasizes high-quality, artisanal ingredients. This trend is contributing to the growth of the premium flour industry. The premium flour industry is capitalizing on consumer preferences for less processed foods, offering a pricier alternative to traditional flour brands.

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